Freek van den Broek

Global Business Insights Lead, Data Analytics Center of Excellence DSM

Part of the DSM Data Analytics Center of Excellence (CoE), responsible as a Business Insight Success Manager for accelerating and integrating data analytics globally within DSM. Deriving meaningful insights from data, converting knowledge into action, creating ultimately substantial and additional impact and value to the businesses and all functions. My focus area is DSM Operations, using Advanced Analytics to optimize the performance of our Global Manufacturing operations and the total Supply Chain in DSM. In addition to my Advanced Analytics lead role for Operations, I took on the role of Digital Domain Lead Operational Efficiency. This role is part of the Group Digital Transformation team of DSM, reporting directly into our CDO/CMO driving the Digital Aiming points for DSM. In this role I am responsible to position Digital as the enabler for Operational Efficiency in the strategy of all main business functions in DSM (e.g. Marketing & Sales, Finance, Procurement, Manufacturing, Supply Chain and P&O.)