Matthias Ulrich

Chassis Systems Control, Senior Project Manager, Project Off Road Applications Robert Bosch

Matthias leads a cross functional team consists of Business Development, Product Management, Sales and Engineering, which is responsible for development and introduction of driver assistance solutions into industrial truck market. Main challenge is to identify the use cases and to derive product solutions with a high customer benefit for all stakeholders; therefore, customer development and value proposition design is a key focus of his role.