17 - 19 March, 2020
De Doelen ICC Rotterdam
Conference Day Two - Wednesday 18th March 2020
Wednesday, March 18th, 2020
2:10 PM Case Study Interactive: What strategies should you consider to create a more ‘personalised’ digital market place for your customers and how bespoke do you go?
- What are the key steps in creating more bespoke customer portals?
- How can you better define functionality and ensure interoperability between existing and new customer systems?
- What measures can help you identify where the long term ROI in creating personalised EDIs lies?
- How do you identify key customer growth areas and move towards an eco-system approach, going beyond standardised customer communications?
- What KPIs and data insights can you use to measure ongoing
- effectiveness and ROI delivered by your current customer portals?