Holger Ruckdaeschel

Head of Digital Innovation BASF

Holger drives the digital transformation of business across all customer-facing functions including technical & product service, R&D innovation, customer interaction and supply chain. In logistics, digitalisation is fostered in cooperation with internal & external partners as well as start-ups. Focus is set particularly on smart load carriers such as pallets. First successful pilots have proven gains in efficiency, transparency and sustainability. Scaling is ongoing, as broader use across the company and industry will enable another leap in cost reduction and quality of the supply chain.