LogiChem EU 2025

March 18 - 20, 2025

Postillion Hotel & Convention Centre WTC Rotterdam

Day 3 | 20th March

8:00 am - 8:55 am Registration and Welcome Coffee

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Stephanie Wright

COO US Center for Advanced Manufacturing and Supply Chains
WEF

Creating Customer-Centric Supply Chains

9:00 am - 9:20 am Keynote: How to leverage the latest technologies to establish and maintain successful collaboration with your customers that allows data sharing in safe and trusted way

Markus Hoffman - Head of Digital Supply Chain and Transformation, BASF
  • How can regular communication, joint planning, and decision-making contribute to collaboration in the supply chain? 
  • What technologies and tools can be utilised to enhance collaboration with customers in the supply chain? 
  • In what ways does the sharing of information and resources facilitate collaboration within the supply chain? 
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Markus Hoffman

Head of Digital Supply Chain and Transformation
BASF

9:20 am - 10:00 am Panel Discussion: What can we learn from other industries to provide customers with the ‘Amazon Experience’ to demonstrate value offered, support for cost, and stay competitive in our offering?

Melanie Bloos - Director Customer Service, EMEA, BASF Marcos Abech - Digital Factory Director, Braskem
  • How to implement complex customer navigation tools that support customer service, portals, account services, product support and more 
  • How to leapfrog customer centricity to impact performance of additional business processes, data, and planning efficiency  
  • What tools can help customers embrace digitalisation, prioritise data governance and transparent decision making, and ultimately enhance the E2E customer journey? 


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Melanie Bloos

Director Customer Service
EMEA, BASF

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Marcos Abech

Digital Factory Director
Braskem

10:00 am - 10:40 am Case Study Interactive: How your customer service teams should innovate to collect data from planning and logistics departments to increase transparency and value to your customers during ‘Black Swan’ events

Jesus Corcoles - Vice President Supply Chain Planning & Logistics, Europe, Ecolab
  • How to break down communication and data siloes with functional multi-channel tools enabling different departments to better collaborate on the information they need to add value to each other and the customer 
  • What tools can also help to automate reporting for Track and Trace to the customer into a functional, bitesize report that can be self-served for added efficiency? 

Jesus Corcoles

Vice President Supply Chain Planning & Logistics, Europe
Ecolab

10:40 am - 11:20 am LogiChem Networking Brunch

10:40 am - 11:20 am Brunch & Networking with University Students

Track A – Value-Added Services

11:20 am - 11:40 am Case Study/Interview: How to transition supply chain from a cost to value-driven model that addresses specific client issues and fosters deeper relationships and higher satisfaction
Philip Eikelboom - Head of Customer Service Spain and Americas, Hempel
  • What tools can help update your value proposition to the customer to best manage inventory issues and other solutions 
  • What tools can also help address the unique challenges of smaller business and single-focus supply chains? 
  • How to collaborate with customers effectively while maintaining cost efficiency  


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Philip Eikelboom

Head of Customer Service Spain and Americas
Hempel

Track A – Value-Added Services

11:40 am - 12:10 pm Panel Discussion: How to connect customers with producers and distributors directly to resolve issues quickly and encourage cost-saving self-service
Emre Kaya - Supply Chain Director, Organik Kimya
  • How to move towards a service orientated model rather than only better-faster-cheaper and highlight the benefits of increased transparency 
  • What tools can enable compliant self-service to the customer that drives commercial and operational value to both parties? 


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Emre Kaya

Supply Chain Director
Organik Kimya

Track A – Value-Added Services

12:10 pm - 12:30 pm Case Study: How to implement value-added services to increase competitiveness of your business and wow your customers with your customer service levels
Melanie Bloos - Director Customer Service, EMEA, BASF
  • How to add value in your commitment to sustainability and circularity as a proposition to customers they can support 
  • What’s the best way to gain customer support for the cost of added value and competitiveness in the industry and keep your growth stable even during periods of unreliability  


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Melanie Bloos

Director Customer Service
EMEA, BASF

Track A – Value-Added Services

12:30 pm - 1:20 pm Roundtable 1: How to support new customers seeking to transition from low-cost and quality materials to a value-led proposition, highlighting the offerings of a customer-centric supply chain

Track A – Value-Added Services

12:30 pm - 1:20 pm Roundtable 2: How to collect detailed customer data and build a comprehensive database essential to support personalised services and process optimisation

Track A – Value-Added Services

12:30 pm - 1:20 pm Roundtable 3: How to develop automated systems to connect customer needs with solutions and drive a closer relationship of mutual growth

Track A – Value-Added Services

12:30 pm - 1:20 pm Roundtable 4: How to design collaborative customer strategies that will enhance intermodal reliability and result in more on-time delivery
Jolien Bogaert - Customer Service Lead, Chemours
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Jolien Bogaert

Customer Service Lead
Chemours

Track B – Boardrooms

11:20 am - 12:10 pm Boardroom 1: Leadership Strategy: How to build empowered leadership, prevent burnout, cultivate a healthy culture and attract top talent to achieve organisational excellence
  • Foster a culture that attracts and retains top talent through authentic leadership  
  • Implement strategies that sustain success, prevents burnout and retains key people 
  • Create an environment where innovation thrives, and your organisation can achieve its full potential 
  • Effectively manage workforce planning to meet operational demands 


Track B – Boardrooms

12:10 pm - 1:20 pm Boardroom 2: Engaging the Next Generation of Talent: What are the requirements of the next generation of talent to join the chemical supply chain industry and how can you make your company culture, roles and training and development more attractive to compete for top talent?
Anna-Leona Breidbach - Head of Centre of Excellence, Supply Chain and Logistics EMLA, Covestro

LogiChem Advisory Board invites logistics and supply chain university leaders to discuss the requirements of future supply chain roles to attract younger generations, bridge the talent gap and foster a creative launchpad for research that paves the way for industry growth and our future leadership

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Anna-Leona Breidbach

Head of Centre of Excellence, Supply Chain and Logistics EMLA
Covestro

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Stephanie Wright

COO US Center for Advanced Manufacturing and Supply Chains
WEF

1:30 pm - 2:30 pm Farewell Lunch and End of LogiChem 2025